About Zerba

Zerba: Lead Generation Powered by Agentic and Generative AI

Rethinking the B2B Playbook with AI

Zerba is transforming B2B lead generation by combining the power of agentic AI and generative AI to automate targeting, outreach, education, and qualification—at scale.

Our platform identifies the right senior leaders at target accounts, delivers personalized content that resonates, and engages prospects in dynamic, two-way interactions before a sales team ever steps in.

Unlike traditional demand generation that relies on broad outreach and inefficient funnels, Zerba focuses on high-value decision-makers and initiates context-rich conversations tailored to each prospect’s role, business challenges, and buying readiness.

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Intelligent Automation from Outreach to Qualification

Our generative AI crafts a range of personalized assets—including messages, articles, explainer videos, and questionnaires—that educate and engage. These are specifically designed to boost understanding and interest by directly addressing a prospect’s unique challenges and potential solutions.

Meanwhile, our agentic AI drives end-to-end automation of workflows. It manages iterative outreach through time-based cadences, engaging prospects across email, LinkedIn, and other channels. It also automates meeting booking and enriches CRM data in real-time, creating seamless continuity between marketing and sales.

Zerba captures and nurtures intent. Our AI conducts two-way discovery, not only gathering valuable BANT signals (budget, authority, need, and timeline), but also anticipating and answering key questions that buyers typically ask—How does this work? How does it integrate? How do we get started? —to build confidence in the featured solution.

Delivering Sales-Ready Leads with Deep Insight

Zerba’s AI based system automatically sends qualified, sales-ready prospects to the sales team, along with detailed insight into their pain points, needs, and concerns. This enables sales reps to close faster and beat competitors.

The result: dramatically lower cost per lead, faster pipeline velocity, and more effective sales conversations—powered by cutting-edge AI and designed for how modern B2B buyers actually want to engage.